The most crucial thing for customer growth in Saas is attracting, onboarding, and retaining customers because satisfied customers become advocates for your business and attract more people. They influence people around them and create awareness.
Moreover, the best aspect about customer advocates is that you get all the marketing benefits at zero cost. In turn, you have to satisfy your customers with efficient products and customer service, and they will be cheerleaders for your organization. Well, how can you turn your customers into advocates?
5 Tips For Converting Customers Into Advocates
Here are 5 tips for customer growth in Saas by converting your loyal customers into advocates.
Identify Your Advocates
Not all your customers will be advocates of your business. Therefore, you have to identify customers who are more likely to talk about it in their social circles. For that, you can run onsite surveys to understand what people like about your business. You have to keep track of repeat customers
Provide Best Customer Service
People will never recommend your business if their dealing experience with you was not good. You always have to go above and beyond to ensure that your customers are satisfied and happy. The better the customer experience is, the more loyal customers; that leads to more referrals and customer growth. The reason is that people can forgive technical issues or problems with the product, but they will never forget the bad customer experience.
Reward Your Customer
Humans love to be appreciated and get rewards. You can start a referral/subscription program that will reward customers for interacting with your organization (such as purchasing products, recommending others, reviewing on social media) to earn points that they can use for later purchases and upgrades.
On the other hand, the subscription offer can ensure a long-term relationship with customers by offering a lower upfront fee with excellent customer service. It will be a game-changer for customer growth in Saas because people will stick around for longer and reduce the churn over time.
Create A Customer-Centric Culture
A customer-centric culture is a significant factor for customer growth in Saas. Ensure that all of your organization's decisions are made with one goal in mind, i.e., customer satisfaction. Customers should be the priority in all your strategies, from marketing to sales to customer service. You should stay in touch, regularly interact with your customers, and use their feedback to improve your product and service.
Use User-Generated Content
User-generated content refers to photos, videos, posts, reviews, etc., that your customers create using your products. Therefore, you should use user-generated content to interact with customers and share their testimonials/reviews.
With time, more and more businesses are scaling and joining social media and digital platforms; and competition is increasing with the new businesses in the market. But turning your loyal customer into your advocates is one way to increase customer growth in SaaS and recurring revenue. Following the tips discussed in this article will help you earn more loyal customers who would advocate for your product or services.